<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>iWearGlasses Blog</title>
	<atom:link href="http://www.iwearglasses.co.uk/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.iwearglasses.co.uk/blog</link>
	<description>A blog about glasses trends and optical news</description>
	<lastBuildDate>Sun, 17 Jul 2011 20:38:29 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Want to get that job? Wear glasses to the interview</title>
		<link>http://www.iwearglasses.co.uk/blog/2011/07/17/want-to-get-that-job-wear-glasses-to-the-interview/</link>
		<comments>http://www.iwearglasses.co.uk/blog/2011/07/17/want-to-get-that-job-wear-glasses-to-the-interview/#comments</comments>
		<pubDate>Sun, 17 Jul 2011 18:59:46 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.iwearglasses.co.uk/blog/?p=29</guid>
		<description><![CDATA[If you&#8217;re currently looking for a new job, here is a bit of advice which might help when you go for interviews! I read an interesting article the other day which explained that job hunters are more likely to be hired if they wear glasses to the interview. Apparently, according to the study by the College of Optometrists, 33% of adults think glasses-wearers look more professional, and 43% think they appear more intelligent. And 40% [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re currently looking for a new job, here is a bit of advice which might help when you go for interviews!</p>
<p>I read an interesting article the other day which explained that job hunters are more likely to be hired if they wear glasses to the interview. Apparently, according to the study by the College of Optometrists, 33% of adults think glasses-wearers look more professional, and 43% think they appear more intelligent. And 40% of those with 20-20 vision would consider wearing glasses with clear lenses if it improved their chances of getting the job.</p>
<p>Good luck!</p>
<div id="attachment_30" class="wp-caption alignright" style="width: 310px"><a rel="attachment wp-att-30" href="http://www.iwearglasses.co.uk/blog/2011/07/17/want-to-get-that-job-wear-glasses-to-the-interview/1307380781-70/"><img class="size-medium wp-image-30 " title="Want to get that job? Wear glasses to the interview" src="http://www.iwearglasses.co.uk/news/wp-content/uploads/2011/07/1307380781-70-300x191.jpg" alt="" width="300" height="191" /></a><p class="wp-caption-text">Statistics show that people wearing glasses are perceived to be intelligent</p></div>
]]></content:encoded>
			<wfw:commentRss>http://www.iwearglasses.co.uk/blog/2011/07/17/want-to-get-that-job-wear-glasses-to-the-interview/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Where did it start?</title>
		<link>http://www.iwearglasses.co.uk/blog/2011/06/23/where-did-it-start/</link>
		<comments>http://www.iwearglasses.co.uk/blog/2011/06/23/where-did-it-start/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 01:00:37 +0000</pubDate>
		<dc:creator>andy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.iwearglasses.co.uk/blog/?p=19</guid>
		<description><![CDATA[Optics had been my families business for many years with my father starting his lens manufacturing company before I was born. It started out with lenses being ground to a prescription by hand via a diamond rock and then the surface was then polished to produce a clear lens. As you can imagine tolerances were somewhat reduced compared to today&#8217;s high standards. It was also a very dangerous occupation with many stories of craftsman losing [...]]]></description>
			<content:encoded><![CDATA[<p>Optics had been my families business for many years with my father starting his lens manufacturing company before I was born. It started out with lenses being ground to a prescription by hand via a diamond rock and then the surface was then polished to produce a clear lens. As you can imagine tolerances were somewhat reduced compared to today&#8217;s high standards. It was also a very dangerous occupation with many stories of craftsman losing fingers during the grinding process! Over time technology has played it&#8217;s part to automate the industry, reducing costs, increasing volumes and most most importantly increasing the precision of the lens. In future posts I&#8217;ll go into more detail of the manufacturing process as it is today.</p>
<p>So onto iWearGlasses.. My background is technology and it seemed like a great match to bring the world of ecommerce to optics. With this in mind, I teamed up with a good friend and excellent technologist &#8211; Adam &#8211; and set about designing the online glasses company to distribute directly to the public. In addition I had the fortune to know the markups placed on the lenses (specifically the more complex lenses such as high index or varifocal lenses) by the high street. It is not uncommon to see a lens that may cost £100 to produce retailing for £400 or more which indicated a clear business opportunity.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.iwearglasses.co.uk/blog/2011/06/23/where-did-it-start/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Should have gone to&#8230; iWearGlasses!</title>
		<link>http://www.iwearglasses.co.uk/blog/2011/06/05/should-have-gone-to-iwearglasses/</link>
		<comments>http://www.iwearglasses.co.uk/blog/2011/06/05/should-have-gone-to-iwearglasses/#comments</comments>
		<pubDate>Sun, 05 Jun 2011 17:39:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.iwearglasses.co.uk/news/?p=1</guid>
		<description><![CDATA[Welcome to our new Blog, and my very first post! My aim for this blog is not as a marketing vehicle for selling glasses, I want to create something that is actually interesting and informative . You can expect to see a selection of glasses news, trends and fashions, but also posts about how we started iWearGlasses &#8211; the challenges that we faced (and still face!) along the way, tips on how to set up [...]]]></description>
			<content:encoded><![CDATA[<p>Welcome to our new Blog, and my very first post!</p>
<p>My aim for  this blog is not as a marketing vehicle for selling glasses, I want to  create something that is actually interesting and informative . You can  expect to see a selection of glasses news, trends and fashions, but also  posts about how we started iWearGlasses &#8211; the challenges that we faced  (and still face!) along the way, tips on how to set up an eCommerce  website, how we&#8217;re going to get to the top spot in Google <img src='http://www.iwearglasses.co.uk/news/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  and lots  more.</p>
<p>In any case please feel free to comment on any post.  Or email me at <a title="adam@iwearglasses.co.uk" href="mailto:adam@iwearglasses.co.uk">adam@iwearglasses.co.uk</a></p>
<p>Adam</p>
]]></content:encoded>
			<wfw:commentRss>http://www.iwearglasses.co.uk/blog/2011/06/05/should-have-gone-to-iwearglasses/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

